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Rewritten with Jermaine

Who I was.Who I'm becoming.

An open journal about the part that happens before anybody sees a result. The mental shifts. The hard lessons. Said out loud.

The opening story from my book Discipline. Read it free, and get a copy by email.

Jermaine Jefferson standing outdoors in a tan blazer and white shirt, hands in pockets
Jermaine Jefferson walking across a brick crosswalk in a white shirt and teal trousers

What this is about.

No script. Just what I'm working through, so you don't have to learn it the slow way I did.

Outgrowing your past

The old thinking you have to put down before anything new can work.

Knowing versus doing

You already know what to do. This is about the gap between that and the day you do it.

Building a business

Offers, pricing, the ones that flopped, and the boring work that keeps the lights on.

Growing on YouTube

What moved my channel, what didn't, and what I'd do if I started over tomorrow.

New episodes on YouTube.

Most of the growth happens behind the scenes, long before anybody sees the result. This is where I work through it out loud.

Jermaine Jefferson in a red leather wingback chair, resting his head on his hand

It started at a table I couldn't afford.

Sixteen hours south with $400 to my name. I sat down at a table I couldn't afford, and a stranger sat down across from me. He became my first mentor.

Everything since started there. Most of it I learned by getting it wrong first. That's what this is. The stuff I wish somebody had told me.

Read my story
Discipline: What Nobody Wants to Hear book cover

The book

Discipline: What Nobody Wants to Hear.

Motivation is not the problem. You already know what to do. This is about doing it on the days you don't feel like it.

See all the books

The list

Hear it first.

New episodes, new books, and the lessons I'm working through. I'll email when there's something worth reading. That's it.

  • No daily emails.
  • No hype and no fake countdowns.
  • One click gets you out.

"I want to tell you about the worst meal I ever had."

The first line of Discipline. That's how I write.

Ways to work with me.

Pick the one that fits. Everything else I offer is on the shop page.

Work with me

Mentorship, brand work, speaking and shows.

Mentorship

Stuck on the channel, the business, or the next step? Tell me where you are. I'll tell you if I can help.

Start here

Brand partnerships

Products I actually use. Full media kit goes out by email only.

Get in touch

Speaking and podcasts

Keynotes, workshops, and guest spots on your show.

Book me

Here for the garden?

That's GrowFitFL. Toni and I teach people to grow food in the South, with a membership, books and a free course.

Go to GrowFitFL